Lisa Morrill Webb is a marketing and brand strategist for the International Center of Enterprise Management (InterCEP) at New York University.
Lisa has been working in the brand, design and advertising industry for over 25 years. She has spent her career specializing in the creative development of marketing campaigns, graphic identities, print collateral, website and product design for consumer as well as B2B brands.
Most recently, Lisa has been working in the philanthropic sector developing fundraising and marketing campaigns for non-profit groups. She is currently on the Board of Directors for the Joshua House Fund. Lisa was also the Vice President of Brand Identity at American Express where she defined the American Express brand positioning through product design and identity design and strategy. Prior to joining American Express in 1996, Lisa was head of Corporate Design Services at Connecticut Mutual Life Insurance Company. Earlier, Lisa was a creative force in several Boston area advertising and design agencies including Emerson Lane Fortuna and Hill & Knowlton where she worked on a number of accounts. These included Sperry Topsider, Stop’n Shop and Dunkin Donuts.
Throughout her career Lisa has won numerous awards and recognition for quality, creativity and innovation including two American Express Chairman’s Quality awards, CT Art Director’s Club and Francis Hatch recognition (Boston). She holds over 300 patents for financial transaction card innovations and has been published in Print Magazine and appeared in Fortune Magazine and Business Week.